Despite the fact that the 2014 world cup cost Brazil a whopping $15 billion the 2014 world cup generated $4.8 billion in revenue for FIFA compared to $2.2 billion in express on the four year cycle; the event turned a $2.6billion profit. FIFA made $2.4 billion on television rights fees, $1.6 billion in sponsorships, and $527 million in ticket sales.
Much of FIFA’s world cup spending want to participating teams and confederations($476million)and television production costs ($370million) FIFA contributed $453million to the local organising committee between 2011 and 2014, and gave Brazil a $100million ‘legacy’ payment after the tournament.
However, FIFA did not contribute to the real costs of staging the tournament – stadiums and transportation infrastructure.
The tournament cost an estimated $15billion, a significant portion of which was public money. Brazil spent $3.6billion building and renovating 12 stadiums for the tournament, less than a year later some of those are turning into white elephants. The $300million Arena Amazonia in Manaus for example, held just 11 events in the five months after the tournament.
The 2014 world cup accounted for 85% of FIFA’s revenue between 2011 and 2014. During the period the organisation made $338 million profit.
‘It is disingenuous to accuse everyone who calls for restructuring as trying to break up the county. History tells us that that kind of cheap blackmail will not work as long as the underlying reasons for the agitations persist.’
‘The biggest challenge seems to be that we seem to be allowing moderate voices on this issue to be drowned out by the reckless utterances of a few rabble rousers on all sides who may be tools in the hands of those who do not wish this country well. These are some of the people who arrogate to themselves the toga of spokespersons of our diverse groups.’
-Ex VP Atiku Abubakar on Restructuring.
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