Netflix customers are making perhaps the most damning comparison a day after the rental service announced it was raising its prices: They’re saying Netflix is just like the cable guys.
Seething blog posts and comments are piling up across the Web in reaction to a price hike that means customers who want access to DVDs as well as streaming video must now pay $15.98, up from the $9.99 they used to pay for both.
Netflix founder and CEO Reed Hastings may feel a little shell-shocked by the testy reaction. Hastings and his staff have enjoyed nearly unprecedented customer loyalty and popularity as the Web’s most popular movie-rental service. Hastings is the guy who championed consumers against Hollywood and helped take a digital baseball bat to the much-loathed late fees from Blockbuster and traditional video-rental services. He is the guy who mailed movies to users’ front door when they used to have to drive to rent. Netflix is regularly at the top of consumer-satisfaction polls. Would we have a term like cord-cutting without Netflix?
‘It is disingenuous to accuse everyone who calls for restructuring as trying to break up the county. History tells us that that kind of cheap blackmail will not work as long as the underlying reasons for the agitations persist.’
‘The biggest challenge seems to be that we seem to be allowing moderate voices on this issue to be drowned out by the reckless utterances of a few rabble rousers on all sides who may be tools in the hands of those who do not wish this country well. These are some of the people who arrogate to themselves the toga of spokespersons of our diverse groups.’
-Ex VP Atiku Abubakar on Restructuring.
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